When done well, social media can be a hugely positive tool for charities. It can help increase profile, drive fundraising opportunities, and provide a way to highlight and respond to key issues as they happen.
While some charities serve physical communities based on their location, others support people who are connected by their interests and experiences. Many of these people might never meet without the power of social media. Building communities online helps create opportunities for conversation, sharing and learning, especially among hard-to-reach audiences.