Is there anything scarier than being interviewed by a journalist? For some, this is a dream come true, for others it’s a nightmare, but either way if you are a charity leader it is important to understand how to communicate with the media and get your story across.
What we’ll cover
· Understanding what makes a good story
· Staying on message
· Preparing for an interview
· Handling difficult questions
· After your story goes live
Benefits to you
Every journalist is different, but they have a range of techniques to get their stories noticed. Learn what these are, how to respond to them and feel confident of being in control during your next interview.
Laura May is the Managing Director of her own marketing company, having spent many years working in marketing and PR for different charitable organisations. She understands clearly the challenges that businesses and charities face, and enjoys breaking it all down into manageable solutions.
Her passion is for supporting people to embrace marketing and all it represents – the power to reach the right people in the right way, at the right time.