Social media is nothing new in the world of marketing, but for charities it can be tricky to know how to manage your channels effectively. In this two-hour online session we will cover social media best practice so you can drive engagement and keep audiences safe.
What we’ll cover
· How to develop clear social media objectives to stay on track
· Principles of best practice when using social media
· How to create guidelines and empower your team to use social media in the best way
· How to deal with difficult social media posts and resolve issues quickly
Benefits to you
As a charity, your social media is a vital part of your marketing mix. Learn how to approach different channels in the right way to build engaged audiences and develop your team to love social media instead of fearing it.
Laura May is the Managing Director of her own marketing company, having spent many years working in marketing and PR for different charitable organisations. She understands clearly the challenges that businesses and charities face, and enjoys breaking it all down into manageable solutions.
Her passion is for supporting people to embrace marketing and all it represents – the power to reach the right people in the right way, at the right time.