Data can feel daunting if you are collecting lots of metrics each month and trying to analyse them all at once. Learn more about which metrics matter for your organisation, how to collect them and most importantly, how to use them to plan for the future.
What we’ll cover
· The metrics that matter
· Analytics tools you can use (Google Analytics, social media insights, e-mail analytics)
· How to keep a record of your metrics
· How to analyse the metrics and make decisions based on data
Benefits to you
Every charity has access to a wealth of data, but collecting and analysing it can feel like an endless job. In this training, you will be provided with simple tools and techniques that will help you maximise your return on investment for marketing activities.
ONLINE with Laura May
About the Trainer
Laura May is the Managing Director of her own marketing company, having spent many years working in marketing and PR for different charitable organisations. She understands clearly the challenges that businesses and charities face, and enjoys breaking it all down into manageable solutions.
Her passion is for supporting people to embrace marketing and all it represents – the power to reach the right people in the right way, at the right time.
16 June 2021
10:00 am - 12:00 pm
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